Apple revela a chegada do iPhone 15: Lançamento marcado para 12 de setembro - Friug
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Apple reveals the arrival of the iPhone 15: Launch scheduled for September 12

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The company plans to unveil the highly anticipated device at 2 p.m., along with possible details about the Apple Watch 9.

The reveal of the iPhone 15 will take place through a pre-recorded presentation, to be broadcast from the Steve Jobs Theater, in California.

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On September 12th, at 2pm, the public will have the opportunity to discover the iPhone 15, as announced by Apple. The company began sending invitations to journalists this Tuesday (29) for the event titled “Wonderlust”, in which details of this new mobile device will be revealed. The presentation, which will be pre-recorded, will take place at the Steve Jobs Theater, located in Cupertino, California.

In addition to the iPhone 15, the event will also feature the presentation of the iPhone 15 Pro and iPhone 15 Pro Max models, along with the launch of the Apple Watch 9 and a new version called Apple Watch Ultra.

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What to expect from the iPhone 15?

One of the most significant changes in Apple's new smartphone is the adoption of the USB-C port to replace the traditional Lightning connection. This modification meets a requirement from the European Union that seeks to standardize charging ports for mobile devices across the continent.

According to the main rumors, the iPhone 15 and iPhone 15 Plus are expected to feature 6.1 and 6.7 inch screens, maintaining the dimensions of the previous generation. The Pro and Pro Max variants will likely maintain the same screen sizes, however the stainless steel edges from the previous year may be replaced by titanium bezels.

Within the Pro category, the introduction of the first 3 nm processor developed by Apple, known as A17, is expected. Another possible innovation is the replacement of the physical sound control with an action button. This feature tends to be similar to the action button found on the Apple Watch Ultra.

With regard to the camera, the biggest change should occur in the iPhone 15 Pro Max. The brand's main device may incorporate a periscopic lens, similar to those already present in competing smartphones such as Samsung's Galaxy S23 Ultra. The purpose of this addition is to enable an optical zoom of up to six times, twice that available on the iPhone 14 Pro and iPhone 14 Pro Max.



The pricing of future Apple cell phone models in Brazil is uncertain. Internationally, speculation suggests that the main line may maintain the prices of the iPhone 14, while the Pro variants may have a slightly higher cost, starting at US$ 1,099 — an increase of US$ 100 compared to the iPhone 14 Pro. In the scenario Brazilian, the official price of the iPhone 14 Pro is currently R$ 9,499.

How can I watch the iPhone 15 announcement and where?

As in previous years, Apple will broadcast its iPhone 15 presentation event live, starting at 2 pm (Brasília time). You will have the opportunity to witness the unveiling of new products both through Apple's official website and through the company's YouTube channel.

In addition to the introduction of new smartphones, Apple is also expected to reveal the official release dates of the latest versions of its operating systems. This covers iOS 17, iPadOS 17, macOS Sonoma, tvOS 17, watchOS 10, and HomePod 17.